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And now for something completely different


I’ve been a designer for nearly 20 years now and I still love it.

At Cream we have a diverse client list that keeps us motivated and challenges us. So, whilst I don’t want to give up my day job, I’ve been looking for a project in my spare time for a while. Something that uses my experience as a designer and which does something positive. 

I’d noticed a few months back that I had four or five bits of clothing and accessories that I no longer or never really did wear. They were decent brands in decent nick and, if I could be bothered, would sell online. I mentioned it to Astrid and she had a similar stash gathering dust in her wardrobe and it got us thinking. If we asked our family, friends and colleagues, we could probably collect a fairly impressive stock of good-looking clothes. Could we sell it using a bit of marketing?

Possibly. But we’d need a pretty good reason for people to hand over designer clobber for us to make a profit on. So we looked for one that fitted into our social circles; people with young children like us. We approached some local kid’s charities for us to give our profit to, after all, over a quarter of children in Reading are living in poverty.

We asked for mid-range to designer stuff that would have a resell value and nothing too tatty – ‘no soiled grundies please’. Hearing who it was for, they had a rummage and we now a sizeable stock of clothes where our spare room used to be. Thank you to those who have kindly donated, we understand it can be a bit of a chore to have a clear out but you’ve helped us bring the idea to life. 

So, here’s the start of our charity boutique, selling clothes, footwear and accessories for the benefit for kids in our community. Gifted Boutique CIC, or Gifted for short, will be run by unpaid volunteers and, excluding a few start-up costs, every penny will be given to kid’s charities in our town.

Gifted launch

We’d love it if you’d join us. We’re starting off by selling online but the plan is to do some pop-ups too, you can follow our progress on Instagram and Facebook

We also need your donations.

Get in touch if you think you’ve got a few bits hanging around and we’ll arrange to collect and sell it for kids in our town who need help the most.

Thanks for reading,
Andy